ISO: Some Great Steps and Opportunities to Build Momentum

Good news: the ISO website donation page now has information on the matching-grant challenge (for the current ISO contract to remain in effect, $5 million from new donors must be raised by February 3, 2003; an anonymous donor will match up to $500,000, so those of us potential small donors can have the impact of our gifts doubled).

That information went up yesterday afternoon, and it’s a great step.  The Musicians of the ISO are actively promoting the $500,000 matching opportunity via email and their Facebook page and Twitter feed, and many of us are posting the links on our own pages.

Some friendly suggestions to build momentum:

• The ISO could publicize the campaign on its own Facebook page and its Twitter feed.  (As of this writing, there has been nothing about it either place.)
• The ISO Musicians could publicize the campaign on their website. (As of this writing, there is nothing about it there, either.  You could start with a simple link if you are waiting for something fancier from the ISO.)
• The ISO and/or their fundraising firm could make sure they’ve actually contacted everyone they think they already have contacted. An ISO musician forwarded me an internal ISO email, responding to my original blog post, which says that all single-ticket buyers have been mailed to and are being called.  I’ve bought tickets twice in 2012, and still haven’t been contacted by the ISO itself.  A colleague who is a pretty high-profile person in the regional arts world thanked me today for my “cranky guy” post and said, “I’ve bought tickets, and I haven’t heard anything from them, either!”

It’s December 12. It’s that time of the year to really sell new donors on charitable tax deductions for 2012.  There are lots of opportunities for us to work with the ISO and the musicians (who to so many of us are the ISO) to meet these fund-raising goals.

More on the Indianapolis Symphony’s Non-Fundraising

I ran into a lot of people at the really terrific Why Arts? Why Indy? event with Michael Kaiser and various local arts leaders at the University of Indianapolis this evening, and everyone seemed to have read my cranky-guy post from earlier in the day.  Or at least part of it.  (It is pretty long.)

And they had stories to share.

Jay Harvey mentioned his friend, an ISO subscriber, who received a fund-raising letter.  Except the letter in her envelope was addressed to someone else, obviously a major contributor.  Which leads us to wonder who got the letter meant for her? And whose letter did the big donor get? (Jay had already tweeted about this.)

A local freelance musician and teacher who like me has bought tickets from the ISO, and even played in the orchestra as a sub, so they definitely have her address, said she, too, is mystified–and a bit insulted–as to why she hasn’t been asked for a donation.

To top it off, an ISO player who teaches at DePauw part-time told me that he’d suggested to the someone in the development office that they send fund-raising solicitation to our music faculty.

Nope. That would be a lot of work, and probably wouldn’t yield much, was the explanation.

So it’s not that it didn’t occur to them to ask music faculty–they just didn’t bother, even when someone suggested it.  Meanwhile, the donation I’ve been waiting for someone to ask me to make would have paid for a mailing campaign several times over.

I understand there are limited resources and the ISO  staff need to focus their efforts where they anticipate there will be good results.  But as someone who retweeted the link my earlier post wrote, “#1 rule of FR: if you don’t ask, you don’t get.”

Exactly.

 

 

 

Cranky Would-Be Donor to ISO: Just Ask for the Money!

Dear ISO management,

“WE NEED YOUR HELP,” you proclaim in a full-page ad in yesterday’s Indianapolis Star.

I think you’re right.

Your ad explains,

In order to activate the contract the musicians of the Indianapolis Symphony and symphony management agreed to this fall, we need to raise $5 million in pledges from new donors by February 3 to help stabilize our organization.  Luckily, a very generous new donor has agreed to match up to $500,000 in new gifts. . . .

That matching offer is great.

But I think you need help not just with money, but in running your fundraising campaign.  I’ll publicize it here, and on Facebook, and on Twitter, and talk it up.

But first, I’m going to blow off a little steam.

I first heard about this matching program in an email on Saturday from a musician in the symphony, and wrote him back that it’s fantastic that some of the ISO musicians are partnering with the management in this fund-raising effort.  Given the challenges facing full-time, benefits-paying symphony orchestras, the “we play, you raise the money” division of labor isn’t the best path forward. Working together is.

But, hey, ISO management: why haven’t I heard from you?

There are so many demographic, economic, cultural, and sociological factors at play when it comes to symphony orchestras that when players say many or most of an institution’s financial challenges are the result of poor work on the part of management, I often think they are just not looking at the wider picture. When it comes to the ISO, however, I’ve beginning to think that my very frustrated musician friends have a point.

Decades ago, I heard the head of a not-for-profit organization say that the first rule of fundraising is, “ASK FOR THE MONEY!”

Ever since the deal contingent on raising $5 million was made in October, I’ve been planning on making a donation to the ISO.  And I decided I’d make one that would be a stretch for me.

I’ve just been waiting for you,  ISO management, to ask me for the money. And I’ve been more than a little surprised (and dismayed and bewildered) that I haven’t heard from you.

You must know who I am.

I’ve bought tickets at least twice in the past year, including for a small Winter Term class.  When I bought a pair for the October “Happy Hour” concert over the phone, my name and address was in the database, and I confirmed the information and gave a credit card number.  As a music professor in Indiana, I get occasional emails at my work address from the Education Department, and have served as a judge at ISO-sponsored competitions.  The DePauw School of Music, where I teach, has engaged the ISO for two performances this year. I’m sure our Dean would have forwarded a fundraising email had he been he asked, and that our office staff would put flyers in faculty mailboxes if they received a set of them.

Hello?

Don’t you want my money? Aren’t you going to ask for it?

Luckily for the campaign, I’ve heard from the musicians.  S0 now I’ll make a donation.

I am deeply concerned that my donation will genuinely help this $5 million goal get met, because if you haven’t asked people like me in your ticket-buyer database, or music faculty in nearby programs, who else haven’t you asked?

How much money are you leaving on the table?

I’ve heard more than one ISO supporter say they are concerned about donating directly to the ISO, because of perceived issued with management competence, and would be more comfortable donating directly to the musicians.  Except that to make this new contract happen, we need to donate to the official campaign.

So, ISO fundraisers, we are behind you on this.  Here are a few suggestions, from your cranky donor-to-be:

• Contact everyone in your existing database. Like me.
• Get lists from other arts organizations and use them.  The Indianapolis Chamber Orchestra sends mailings to my parents, who donated to public radio, and I assume that’s how the ICO got their information. My parents don’t hear from you.  (OK, one of my parents is dead, but the ICO doesn’t know that. But better to mail one dead person too many than thousands of live potential donors too few.)
• Put a full explanation of the matching program on the website, and explain its importance.
  • The home page at present has a small little item that says, “A generous donor has offered to match individual gifts dollar-for-dollar, up to $500,000. So every dollar you give today will turn into two, just like that!” Great, but there’s nothing about the February deadline for the $5 million goal, which if not reached means there’s no contract with the players.  How does that create urgency or inspire people to donate?
  • And when I follow the “donate today” link, there’s no information on the matching program at all, how to make sure my gift will count towards it, or whether or not there’s an option to make a pledge (I could pledge a much larger amount towards this campaign than I can just give today).  Yes, there’s a phone number to call, but I don’t want to talk to someone, I just want to handle this easily online.
• Send out a press release!
  • You’ve taken out at least one full-page newspaper ad for this matching campaign, but there’s nothing (!) about it on the News Releases page of “Press” section of the website.

Maybe I’m too cranky, but I have to say that if the Symphony Society wanted to not-so-subtly sabotage it’s new-donor campaign, it couldn’t do a better job of it. If there were a plan to say, “Look, we did a new-donor campaign but the community didn’t support it, so we have to pay you even less,” I think it would look something like what I’m seeing. Surely this cannot be the case. I assume you’ve been focused on landing big donors.  A groundswell of smaller donations could really help (which is what I’m sure your $500,000 matching donor wants to encourage), and inspire big donors,

but if you don’t even ask the ticket buyers in your database for donations, what are you doing?

And to my ISO musician friends:

You need this $5 million goal to be met.  Obviously the ISO development office doesn’t have the resources to pull this off on their own.

You’re going to have to do even more to help.  A lot more.  You can start by putting the information about this campaign on your own website.

To everybody concerned:

There are a lot of us who will give if we’re invited to, and invited often enough.

Just ask for the money.

Sincerely,

Your cranky friend,

Eric

Toronto Symphony: 35% of Its Audience Under 35

As I’ve said before, “the question” for classical music (and its genre-melding young offspring) is how do we bring in a younger audience without compromising artistic standards? By younger, I mean under 40.  Whether or not you believe there’s a classical-music attendance crisis, it sure wouldn’t hurt to have some people with full heads of non-gray hair joining the rest of us.

Indefatigable super-publicist Gail Wein sent me news of this story about the Toronto Symphony‘s success. Through the success of the orchestra’s tsoundcheck program for young adults, 35% of the TSO audience is now under 35.

35% under 35! Fantastic news.  And how have they done it?

• concert schedules that work for young professional audiences
• low-priced tickets for not just students but also those aged 18-35 (23,000 this past season,good seats that can be selected in advance)
• lobby parties after shortened Saturday-night concerts

The entire article is well worth reading–it sure brightened my day.  Doesn’t the following sound good?

[G]oing to the symphony has become a normal thing to do for under 35s in Toronto, and has even become a popular date-night activity. Trina Senechal Klinck, 32, began attending the TSO when she started dating her husband, Ben, in 2006.

“It’s the same prices as the movies and it’s more of an outing and it’s cultural. I’m always up for trying new things and the symphony offers things that are compelling to go to — you don’t feel like it’s from the bottom of the barrel. We’ve introduced a lot of our friends to [the TSO].”

I know not everyone (especially among some of my orchestral musician friends)  is happy with the idea of post-concert lobby parties.  But low-priced ticket programs and a fun atmosphere can obviously help to build a younger audience, and it doesn’t mean you have to dumb down the music.

Doesn’t the younger set want laser light shows and film scores? As it turns out, they don’t.

“If you listen to current bands like Radiohead, Fleet Foxes and Joanna Newsom,” said longtime tsoundchecker Dustin Cohen, 26, “you will see that … young people today continue to crave big-picture themes like love, loss, death and revolution. There’s a unique quality to live classical music. When I’m in the concert hall, watching the orchestra, I’m thinking: ‘I’m going to download this second movement when I get home!’”

Typo of the Day: NY Phil and Eating Capacity

A piece in yesterday’s Wall Street Journal (which I noticed when the guy next to me at lunch today had that section of the paper open between us) reports that with the New York City Opera leaving the David H. Koch Theater (formerly the New York State Theater) at Lincoln Center, the New York Philharmonic is considering a a temporary move in, if and when money is raised to renovate Avery Fisher Hall.

There are other possibilities in town. “The Koch, however, tops the list, say people familiar with the matter, in part because its eating capacity is close to that of Avery Fisher . . .”

Neither place seems to have that much of an eating capacity to me.  Seating capacity, that may be similar.

Oregeon Symphony Springs, with Passion, for Music

Wow, I just had a blast at the Oregon Symphony Spring for Music concert.  Lots of Oregonians in the audience, of course, cheering on their standard bearers.

Ives, Adams, Britten, and Vaughn-Williams.  The Britten Sinfonia da Requiem and the Vaughn Williams Symphony No. 4 were especially effective. The playing was not only on an amazingly high technical level, but also was genuinely passionate.  Musicians actually moving in their seats–maybe not as much as I hear the Berlin Philharmonic does, but still quite something.  This was the sort of concert you could drag your college-age kid to and he or she would be glad you did.  (So I wish I’d dragged mine.)

I’d arrived at the concert tired, thinking I might leave at intermission.  By then, I’d been so energized by the Britten performance, which concluded the first half, that there was no way I was going to miss the Vaughn Williams.  This was classical music-making at its best.  And the prolonged standing ovation, which went on seemingly forever, wasn’t fueled just by the home-town fans happy to be in NY.  This was the real thing, a celebration of a genuinely extraordinary shared experience.

Everyone I spoke to after was raving about it.  A publicist friend and I ran met another music writer on 57th Street after the concert.  He was blown away (although he put it in a much more dignified way).  With perhaps a touch of old-school east-coast snobbery, he was in a state of delighted shock.  ”If the Monteral Symphony on Saturday measures up to even half of what this group did tonight, I’ll be delighted.”

Many congratulations to music director Carlos Kalmar, the members of the magnificent orchestra (including fellow blogger Charles Noble), and to all who support this fine organization.  People should leave a concert on a more-alive-then-when-they-got-there high.  An overwhelming number of us did.  I’m so glad I went!

The Sublime (Briefly Interrupted By the Ridiculous): the Juilliard Orchestra and Alan Gilbert

If you are a regular reader of this blog, you know that while in New York on sabbatical, I most often attend new-music or alternative-venue/presentation concerts. I’m developing a course on entrepreneurial skills and where classical music may be headed.  I already know how traditional concerts work; I’m looking to see what new things people are doing.  So I haven’t been going to many big orchestra concerts, or mainstream chamber music performances, etc.

But I got an email from Alan Gilbert‘s publicist asking if I’d like to review last Friday’s Juilliard Orchestra concert (April 15)  in which he conducted the Mahler Ninth Symphony.  Well, when people invite me, I like to go.  So I did. And it’s always fun when someone has heard about my blogging and I did feel a bit flattered, I guess, to get invited by a big-shot publicist. I know another publicist who’s a friend of mine put Gilbert’s publicist up to it, but it was still fun to get the email.

I also knew it would be something that my NY sister-by-choice, Katherine, would like to go to.  She doesn’t care for what my publicist friend calls “squeak-fart music,” which describes a lot of what I go to, but she loves Mahler. There was no hesitation in her acceptance of my invitation.

I heard the Juillard Orchestra (which I assume is the top of several orchestras–I think there were five when I was in school there) about five years ago, in Carnegie Hall, and it was phenomenal.  When I was sorting out for myself issues raised by the now-settled Detroit Symphony strike, I speculated about whether or not the DSO management might be hoping a lot of the musicians would just quit, and mentioned the extraordinary level of the Juilliard Orchestra as an example of why someone might think you could just hire an all-new, fabulous orchestra, at substantially lower salaries and with more flexible attitudes.

Someone in a chat forum for cellists didn’t like that.  The Juilliard Orchestra may be good, came a comment, but it certainly is no Detroit Symphony. It takes years of playing together to create a great symphony orchestra.  And so on.

All of which is true.  The comment certainly resonated with me.

So I sat in Avery Fisher Hall Friday night, where I’ve also heard the Budapest Festival Orchestra and the New York Philharmonic this trip, and part of the time tried to compare the three ensembles. So I could say why the Juilliard Orchestra isn’t as good as them.

But at least as they were playing under Mr. Gilbert, I was stuck.

I’m reminded of occasional experiments where great old-master, multi-million-dollar Stradavaris and Guarneris are played, behind a screen, side by side with newly-made instruments.  The rankings come and, for the most part, people–players and music lovers–can’t tell which is which.  The new ones are often ranked above many of the old ones.

It was like that for me.  I think that the New York Phil strings, on their best nights, are warmer and richer. The Budapest band played Haydn with a humorful nuance that has got to take years of playing together to be able to achieve.  But for accuracy, clarity, precision, energy, dynamic range . . . I just don’t know how any group could be any better. Virtually flawless, with just a cracked brass note or two, which you hear with the greatest of orchestras.  The strings were so together, so tight, that I was reminded of an extraordinary  Cleveland Orchestra concert where the strings seemed like a string quartet.  It was that good.  Turn on the radio in the car, hear Friday night’s performance, and I doubt anyone would think “that’s a student orchestra.”

And no one in the orchestra looked bored, which is a common complaint about one of the groups I’ve mentioned. “What a thrill it must be for the students to play under Alan Gilbert,” I heard someone say.  Absolutely.  And I bet it was a thrill for him to work with attentive, excited, enthusiastic, brilliant and accomplished young people.

I’ve never heard any orchestra play with the delicate, daring softness that Gilbert drew from the Juilliard students as the last movement was inching towards its conclusion. Honest to god, I could hear people breathing–it was that quiet.  Sublime.

And then someone’s fucking cell phone went off.  In a purse or pocket.  So it had to be fished out and got louder when it emerged. It was promptly silenced.  But then, either that person or someone else turned off a phone, which did one of those longish “I’m shutting down” tunes.  Argh!

People say Fisher Hall’s acoustics aren’t so good, but that sucker carried.  

Katherine and I were thrilled to have been there.  As we walked out, I was struck by the sad thought that for many of the students, this may be the greatest orchestra, and the greatest concert, they’ll ever play in–there just aren’t jobs for all of them in top orchestras. When I have students on a sports team at DePauw, I’m always struck by the bittersweet quality of the last game of the year.  For the seniors, they’ve reached their peak and won’t ever play on that level again.  I’m sure it is the same thing for some of these young people.

But if so, what a way to go out.

Gubaidulina performed by Mutter, Thomas, and the NY Phil

I had never heard the stunningly-good violinist Anne-Sophie Mutter in person before the Thursday March 31 New York Philharmonic concert (that link takes you to a page with program notes, audio, video, etc.).  She has a ravishing, intense, into-the-string tone that can make you forget that Avery Fisher Hall is not acclaimed for its acoustics.  Michael Tilson Thomas conducted, wonderfully.  I’d never heard him in person before, either, so the night was a special treat for me.  (Steve Smith’s NY Times review is here.)

The Tchaikovsky Second Symphony (“Little Russian”) made up the concert’s second half.  During it, I was reminded of a music-history professor with whom I had an in-class tiff when he dismissed the Tchiak Fifth Symphony, about which I was passionate, as “a string of sequences.”  ”Some composers can take a chain of sequences and make great music,” I snarled at him, “and some people listen to great music and only hear a chain of sequences.”  In this performance, the winds and brass were terrific, and although the violins seemed to have a touch of ensemble difficulties in some fast off-the-string passages, the strings were gorgeous. I, to be honest, was only hearing chains of sequences.

Maybe that was because the first half was so terrific.  Prokfiev’s Overture in B-flat Major, Op. 42 “American” opened the program.  It’s a wind ensemble piece with 2 cellos and a double bass, so no wonder it doesn’t get programmed often. It was commissioned in the 1920s by the Aeolian Duo-Art company for its then-new, small New York concert hall, hence the unusual instrumentation.  While I enjoyed it, a friend in the orchestra called it a “justly neglected masterpiece.”  Of course, I only heard it once. Still, I found it a fascinating, energetic little thing.

What made the concert worth attending was Sofia Gubaidulina‘s powerful and moving In tempus praesens, Concerto for Violin and Orchestra.  It’s an intense piece,with extended violin soliloquies. As Mutter explains in the video below, the solo violin represents the composer battling with society.  Another unusual instrumentation–no violins (other than the soloist), which gave the strings an especially dark, rich sound and allowed the violas plenty of opportunities to shine.

Mutter discusses the piece:

The friend who took me to the concert didn’t enjoy the concerto, at least while she listened to it. She’s not familiar with a lot of contemporary music and I think she found it disconcerting. But after the performance she said, “You know, I liked the violin concerto the best.  It seemed strange at first, but now I realize it was really powerful.” Often it takes repeated hearings to get used to new musical language and be affected by it; this was an interesting case of impact after the fact. Or maybe something about those Tchaikovsky sequences made Gubiadulina’s brilliance apparent in retrospect.

Speaking of that compositional brilliance, here’s a fascinating video (which I found on Alex Ross’s blog) in which Gubaidulina discusses her complicated creative process.