The Portland Cello Project has some of the most innovative programming and marketing you can find. Their website has some of the most interesting cello photography anywhere. As a matter of fact, there may be more interesting cello photos on their site than anywhere else on the web.
When we’re getting trained in classical music, at a conservatory or college/university music program, the underlying cultural assumption is that if we get good enough, people will hire us to perform. With a modicum of people skills, networking, and professionalism (i.e., returning phone calls promptly, consistently showing up early rather than at the last second or even late, etc.), this actually works to a limited extent, especially for freelance gigs. And of course some of us succeed in winning a full-time position in an orchestra or on a music faculty.
If you don’t end up with a full-time gig, or have more free-lance work than you can handle (and I know fewer and fewer people with more free-lance work than they can handle), the key is to be good, do something innovative and interesting, and MARKETING and PUBLICITY.
Which is the members of the Portland Cello Project are my heroes.
Their next project is the Holiday Sweater Spectacular. Fabulous poster!