How to Get the 18-40 Crowd to Put Down the Controller and Go to Your Theatre: a great post by Melissa Hillman, Artistic Director of the Impact Theatre in Berkeley. (Thanks to Mike Nelson, @kickassclassical on Twitter). Here are the main points. Read her elaborations. Brilliant.
1. Do the kinds of plays young people want to see.
2. Be realistic about your pricing.3. Market to young people.