If you read this blog, you know I am a fan of Greg Sandow and his blog. (And like all fans I don’t agree with him all the time!) On sabbatical last year, I had the good fortune to sit in on an entrie semester of Greg’s “Classical Music in an Age of Pop” course at Juilliard. He got his students to shift–for at least a while–into a mode of sharing what their music making really means to them, and to imagine how they can use that to connect with potential audience members.
When Greg recently started offering online branding workshops for professionals, I was one of the first to apply. Today we finished our three-session course, and I have a new sense of clarity of who I am, what I do, why I do it, and that it really is worth doing and telling people about. Greg is imaginative, knowledgeable, encouraging, challenging, and most of all see what’s special and wonderful in other people.
My wesbite–and career planning–are about to take a quantum leap forward. Exchanging ideas with other participants and was engaging, enlivening, and thrilling.
So if you’ve read about Greg’s online branding seminars, look into them. It’s a fantastic opportunity, and I doubt he’ll be this accessible and such a low price for very long. I know he pisses some of you off some of the time–that’s part of his mission in life. His work with individuals on getting clear on who they are and imagining how they can present that clearly to the world is totally independent of whether some orchestras need a new model or not, or if there is a classical music crisis or not.
I’ll be first in line for whatever he sets up next.
Eric Edberg 